#content performance

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Social Media Today
4 months ago
Social media marketing

LinkedIn's Rolling Out a New Sponsored Post Option to Maximize Content Benefits

LinkedIn is rolling out sponsored posts for all users, allowing admins to promote company-page articles with a CTA button to generate leads.
The new ad consideration provides a more direct means to measure response and maximize content performance on LinkedIn.
Integration of post amplification and other CTA options is planned for the future, incentivizing more businesses to post on LinkedIn and boosting its usage. [ more ]
Uxmatters
5 months ago
Web development

Conducting a Content Audit to Improve Your Content

Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
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